ProofStack weekly digest · 2026-W37 · rotates automatically every week
Three audited cases and one playbook, this week
Every figure below links to a case page that carries its public sources. Follow along via RSS; the email edition starts once delivery is live — subscribe to get it from issue one.
Carrd No-Code · $1M+ ARR · reported 2021-08 (interview-based) · evidence C
Carrd stays tightly scoped around one-page sites. The free tier drives distribution while low-priced Pro tiers unlock domains, forms, embeds, and more sites. It is a classic compounding indie software case.
Hoplite SaaS · unknown · evidence C
Hoplite is a cloud coding-agent platform that lets developers import their local setup, run multiple AI agents in isolated sandboxes, and automate tasks like bug fixes, feature development, and QA in GitHub repos. It offers video previews, Slack/Linear integrations, and per-seat subscription pricing (Pro and Scale) with credits and resource limits.
Miget SaaS · unknown · evidence C
Miget offers free cloud hosting (Hobby 5 plan, worth $25/mo) to open-source projects with no star or contributor minimums, just a valid open-source license. It's a way to give back to the OSS community while potentially attracting developers to its paid offerings.
This week's playbook
The $45M/year 'founder brand' company whose founder credits direct sales and hand-done migrations — ConvertKit (now Kit) gets filed under 'founder brand growth'. But in the posts Nathan Barry wrote at the time, his own attribution is direct sales plus free concierge migrations: 71x in 14 months. Five first-party posts, verifiable line by line.
Selection is deterministic per ISO week over the highest-evidence cases — no editor pretends to have chosen them. Full library · Pricing benchmarks